A collaborative campaign concept developed in partnership with India McDesigns for Victim Services of Waterloo, focused on raising awareness around online sexual abuse and communicating available support in an approachable, respectful way.

The campaign uses a bright, colourful palette to soften the weight of the subject matter and create a sense of warmth and accessibility. Custom illustrations help communicate the message without relying on distressing or intimidating imagery, allowing the campaign to address a difficult topic while remaining sensitive to the experiences of those affected.

The project included a bus passenger-side advertisement, bus tail, and bus shelter design, alongside complementary social media and poster applications developed by India McDesigns. Together, the deliverables create a cohesive public awareness campaign designed to communicate an important message clearly across high-visibility transit and promotional spaces.