Modern Bride focused on strengthening and refining an established bridal brand through a cohesive range of digital and print design solutions. Working within the existing identity, I developed comprehensive brand guidelines and implemented strategic branding refinements, including updates to colour palettes, typography, and visual elements to create a more consistent and elevated brand presence.

Alongside ongoing social media design and content creation, I designed a variety of branded marketing materials and physical assets, including A-frame signage, storefront signage, stickers, promotional materials, and other customer-facing collateral. By maintaining consistency across both digital and physical touchpoints, this project showcases my ability to evolve an existing brand while creating a polished, recognizable identity that enhances customer experience and brand recognition.